Privacy Policy

Effective 27 October 2026

Project Milkman ("the game") is made by Project Milkman. This policy explains what the game collects, why, and the choices you have.

The short version

• No account, no sign-in, and we never sell your data.
• The game is free and shows ads from Google AdMob. Bonus videos are always optional, and the "No Ads" purchase removes the ads between rides.
• Your progress (coins, levels, bike, farm) is saved only on your device.
• Anonymous gameplay statistics and crash reports are sent ONLY if you choose "Yes, share" when the game asks. You can change this at any time in Settings → Share stats.
• Reminders are optional, scheduled on your device, and can be switched off in Settings → Milk reminders.

Ads

The game shows ads served by Google AdMob: optional reward videos (for example "double your coins") and, at most every third finished ride, an ad between rides. To show and measure ads, and to prevent fraud, AdMob collects your device's advertising ID, your IP address (used to work out an approximate location), device and app information, and how you interact with ads. Google's privacy policy explains how it uses this information.

• In the EU, UK and Switzerland, Google asks for your consent before any ads are personalised. You can change your choice at any time in Settings → Privacy & credits → Ad privacy choices.
• Everywhere, you can reset or delete your advertising ID, or turn off ad personalisation, in your phone's settings (Android: Settings → Google → Ads; iPhone: Settings → Privacy & Security → Tracking).
• Ads in the game are limited to family-friendly content.

Purchases

Optional purchases (coin packs, "No Ads", the Starter Crate) are handled by Google Play (or the App Store). We never see your card or payment details. We receive only an order number and the item bought, so we can deliver it and restore it on a new phone.

What is collected for stats, and only with your permission

If you agree to share stats, the game sends the following to Google Firebase (Analytics and Crashlytics), which processes it for us:

• Gameplay events — for example which level you played, whether you finished it, stars, coins earned and spent, ads watched and purchases made, and how far you got in the first-time tutorial.
• Technical details — device model, operating system version, app version, language, approximate country (worked out by Google from your connection; your precise location is never collected).
• A random app-instance identifier created by Firebase. It is not your name, phone number or email, and it changes if you reinstall the game.
• Crash reports — what the game was doing when it crashed, so we can fix it.

Our statistics never use the advertising ID. The game never collects contacts, photos, microphone recordings or precise location.

Reminders and push notifications

If you turn on Milk reminders, your device schedules the reminders itself (for example "customers are waiting for their milk"); they are worked out on the device from your game progress. To receive occasional news (such as a festival event), the device also registers with Firebase Cloud Messaging, which issues a push token used only to deliver notifications. Turn reminders off in Settings, or block notifications in your phone's settings, at any time.

Update checks

When the game starts it asks Google Play (and Firebase Remote Config) whether a newer version is available, so it can suggest — or, for a critical fix, require — an update. This check sends no personal information and works whether or not you share stats.

Why

Ads and optional purchases pay for the game, so it stays free. Statistics show us where players get stuck and which levels are too hard or too easy, and crash reports help us fix bugs. We do not sell your data or share it with data brokers.

How long

Analytics data is kept by Google for a limited period (at most 14 months) and then deleted. Crash reports are kept for 90 days. Ad data is kept by Google under its own retention rules.

Your choices and rights

• Turn stats sharing off: Settings → Share stats → Off. Nothing more is sent from that moment.
• Ads: Settings → Privacy & credits → Ad privacy choices (EU, UK, Switzerland), or your phone's ad settings (everywhere).
• Delete: uninstalling the game removes all saved progress from your device. To ask us to delete analytics data linked to your app instance, contact us (below) with the approximate date you played.
• Depending on where you live (for example the EU, UK, California or India) you may have rights to access, correct, delete or object to the processing of your data. Contact us and we will answer within 30 days.

Children

The game is suitable for all ages but is not directed at children under 13, and it does not knowingly collect personal information from them. Ads are limited to family-friendly content, and statistics are off unless a player (or their parent) chooses to share them.

Third parties

Google AdMob (ads) — https://policies.google.com/technologies/ads

Google Firebase (Analytics, Crashlytics, Cloud Messaging, Remote Config) — https://firebase.google.com/support/privacy

Google Play (purchases and updates) — https://policies.google.com/privacy

Google privacy policy — https://policies.google.com/privacy

Changes

If this policy changes, the new version will be in the game and on our website, with a new effective date.

Contact

Email: support@playmilkman.com

Web: https://playmilkman.com